In this session, Canadian institutions will share their alumni and current student engagement strategies to attract motivated, high-quality, right-fit international students, thus contributing to the classroom experience and community. The discussion will provide guidance on using student experiences authentically, which has been a common challenge for many institutions across Canada and the world. Presenters will share specific examples on best practices used across institutions ranging from student ambassadors, success stories, parent panels, and effective social media channels including TikTok, Facebook and Instagram to elevate their institution brand and attract talent.