International student recruitment has seen a strong rebound post pandemic. Diversity, however, has never been more important. What can institutions do to ensure that their brands resonate with the new, savvier student consumer? Institutions have returned to travel-based recruitment while simultaneously employing digital strategies learned over the past several years. This session explores the evolving themes of differentiation, branding, channel integration and stakeholder empowerment to increase the sophistication of recruitment efforts. Strategies will be discussed to help recruitment offices of all sizes and budgets make the most of their resources and provide the best possible service to their potential students.