International student recruitment has increasingly focused on Africa due to significant student population growth. In our industry, terms like "market" describe recruitment efforts. This 60-minute session examines colonial-era terminology, particularly 'market', analyzing student representation data and brainstorming DEI-aligned alternatives. We aim to raise awareness of historical contexts and reshape terminology for inclusive global education, responsibly acknowledging historical legacies. The session explores how framing countries as 'markets' unconsciously commodifies people, hindering decolonization and cultural sensitivity.