International students' perception of Canada has greatly declined since the beginning of 2024, causing challenges for institutions across the country. How do we work together as a sector to respond to these changes?
In this session, we'll take a panel approach to combine voices from Canadian institutions to explore how they are adapting to a changing recruitment environment. Considering cooperative initiatives like the Brand Canada Campaign, we'll explore how collective action can have a positive impact during difficult recruitment periods. The session will dive into our learnings from the past year, supported by data gathered from across IDP’s global network to identify best practices that can inform decision-making. We'll look at positive global interactions, areas of growth, and the impact of strategic cooperation in mitigating difficult recruitment periods.
- Attendees will learn best practices in reactive recruiting, including what works and what doesn’t
- Attendees will hear strategies for using data to inform proactive recruitment planning
- Attendees will gain valuable insights from in-country experts on ever-shifting perceptions of Canada as a study destination
