\n\n
The field of international stud ent recruitment has become increasingly competitive over the past two deca des and institutions are realizing that a collaborative\, not competitive approach to marketing and recruitment can be a successful approach in the global marketplace. This session examines the proliferation of destination marketing organizations specializing in international education around th e world and how they are making a significant impact on international stud ent perception of specific regions. There are both challenges and opportun ities when it comes to regionally based recruitment marketing efforts. Thi s session will identify key themes when it comes to a regional approach th at we can learn from to better collaborate together in the future.
\n\nBEGIN:VALARM UID:66616664-6532-4438-b165-353538363431 ACTION:DISPLAY DESCRIPTION: \n\nThe field of international student recruitment has become increasingly competitive over the past two decades and institutions are re alizing that a collaborative\, not competitive approach to marketing and r ecruitment can be a successful approach in the global marketplace. This se ssion examines the proliferation of destination marketing organizations sp ecializing in international education around the world and how they are ma king a significant impact on international student perception of specific regions. There are both challenges and opportunities when it comes to regi onally based recruitment marketing efforts. This session will identify key themes when it comes to a regional approach that we can learn from to bet ter collaborate together in the future.\n\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR