Name
Gen Z Digital Natives: What's Next for K-12 Student Recruitment
Date
Wednesday, June 23, 2021
Time
8:30 AM - 9:30 AM (PDT)
Description
Canada’s K-12 schools have long relied on face-to-face recruitment but the COVID-19 pandemic is forcing schools to turn to digital marketing strategies to attract Gen Z students. Using the latest IRCC data on study permits and approval rates, this session will explore what you can be doing to reach the untapped potential across new source countries, and how digital marketing tools may play a role in the recovery from the COVID-19 pandemic.
Speakers
Track
Recovery
SubTrack(s)
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