Eugene Thomlinson is director of the School of Tourism and Hospitality Management and an associate professor. He has approximately 20 years of tourism and hospitality experience in industry and academia providing a firm foundation of theoretical and practical knowledge in market research and management. His research interests and experience are focused on sustainable development, experiential marketing, social marketing, interpretation, persuasive communication, image and branding, film tourism, screen tourism, location and product placements, and mega-event sports tourism (e.g. Commonwealth Games, Olympic Games, World Cup, etc.). He also enjoys working with communities and organizations on community tourism development plans and opportunity assessments.