How do we make decisions which have the greatest impact for all stakeholders? This session dives into the power of data and insights to drive better results in recruitment, retention, and agent management, while keeping students’ needs at the heart of every decision.

As a global research firm, we’ve learnt a lot along the way. What works, what doesn’t, where are the pitfalls, what are the myths, and what are the realities? Drawing on decades of global experience and the insights from recent research such as the Enquiry Experience Tracker (EET), Agent Perceptions Tracker (APT), and Revenue and Investment Optimization (RIO) projects, this session is a whirlwind tour of all the data and insights we’ve collected along the way.

Participants will hear how to use data to identify priority markets and refine marketing strategies, align institutional investments with what students value most, and build stronger agent partnerships for better compliance, performance, and student outcomes. We’ll present case studies from around the world and best practices, including actionable takeaways that participants can use to improve service delivery, boost recruitment efficiency, and enhance the overall student experience.

This session is designed for professionals eager to leverage data to make informed, impactful decisions.