With limited spots for international students, institutions must prioritize quality over quantity. This session will explore data-driven strategies to attract high-intent, academically strong, and financially prepared students.

A data-driven approach to recruitment can help institutions target the right students by analyzing search and application trends to identify high-intent candidates early. By leveraging behavioral and demographic data, universities can refine their recruitment campaigns to ensure they are reaching students who are the best fit for their programs.

Maximizing yield requires converting admitted students into enrolled students through personalized communication and engagement throughout the decision-making process. Addressing key decision factors such as affordability, career outcomes, and post-graduation opportunities is essential. Additionally, institutions can increase commitment rates by leveraging alumni, peer networks, and institutional reputation. Aligning recruitment efforts with programs that offer the highest return on investment for students will further enhance enrollment success.