This virtual session will explore the growing education markets of Colombia, Mexico, and Brazil. With more than 100,000 Mexican students, 10,500 Colombian students, and 14,500 Brazilian students pursuing their studies in Canada, these regions represent significant opportunities for educational growth (Statista, ICEF, Trade Commissioner Canada).

Participants will gain a comprehensive overview of these countries, covering essential demographics, education policies, and the motivations driving students to pursue international study.

The training will highlight how to utilize in-country resources for accreditation where available, along with an in-depth look at local university entry requirements.

We look forward to your active participation in this session filled with hands-on activities, collaborative discussions, and valuable learning opportunities.

• Demonstrate an understanding of how the demographic profiles of Colombia, Mexico, and Brazil can inform and customize strategic approaches for these specific markets.
• Discuss the education systems and policies in these countries, allowing for a more informed approach to engaging with students and institutions.
• Identify the factors driving students from these countries to pursue international study, helping them to better address these motivations in their programs and marketing.
• Leverage local resources for accreditation and other processes, helping your institution to maintain high standards in admissions decisions.
• Compare university entry requirements in Colombia, Mexico, and Brazil across institution types, facilitating smoother admissions processes for prospective students.